Going Beyond Senior Living
Retirement Unlimited, Incorporated (RUI) was founded in 1982 by Virginia entrepreneurs and lifelong friends Horace Fralin and Elbert Waldron. Inspired by a shared commitment to exceptional service and enriched lifestyles for seniors, they created a new kind of senior living experience — one defined by meaningful programming, elegant environments, and personalized support.
Now in its third generation of family leadership, RUI continues to honor that original vision. Every community is built on the same foundation of compassion, innovation, and excellence — delivering the lifestyles our residents have earned and deserve.
Discover how RUI can make a difference in your life or the life of someone you love.
Our Mission:
To Deliver a Lifestyle Our Residents Have Earned & Deserve
Giving Back
At Heatherwood, we embrace the power of community and the value of giving back.
Through our monthly #RUIGivesBack initiatives, we proudly collaborate with organizations such as The Alzheimer’s Association, Fairfax County Public Schools, and Homeward Trails.
These efforts exemplify our commitment to supporting those in need and driving positive change. Together, we make a difference—one cause at a time.
RUI Core Values
At Heatherwood, we create enriching experiences, with every detail designed with trust and purpose in mind.
Our policies are guided by the following core values:
- Integrity Is Key
- No Detail Is Too Small
- Take Responsibility
- Earn Trust Each & Every Day
- Genuine Care & Concern
- Respect & Value Individuality
- Inspire Growth & Purpose for Life
- Take Responsibility
- You Are Important
Visit Heatherwood Today
At Heatherwood, we are dedicated to providing heartfelt care and support for seniors in Fairfax County.
Schedule a visit today—we can’t wait to meet you!
What People Are Saying
“It makes me so proud – and grateful!! – to know my parents are in such a special
community.”
Heatherwood Family Member
“Everyone from nursing to maintenance to dining has immediately welcomed dad
with warmth. We look forward to visiting our father often, knowing he is well cared
for at Heatherwood.”
S.A, Heatherwood Family Member
“I love this community, not only is it beautiful and fun but the team is beautiful too.”
P.F., Heatherwood Resident
Live the Life You Deserve
Award-Winning Services & Programs
Enrich the life you’ve earned and deserve with our suite of signature programs.
RUI University
Engage in lifelong learning through semester-long classes led by our esteemed RUI University Fellows.
LUXE Unlimited
LUXE Unlimited offers exquisite salon and spa services right within our community, performed by licensed professionals.
RUI Concierge
From personal shopping to convenient gift wrapping, with RUI Concierge, we’ve got you covered.
Care Impact
Connection and everyday support tailored to you. With familiar faces by your side, you can focus on living your best life.
Taste of RUI
Taste of RUI serves great-tasting meals based on cherished recipes, personal diets, and celebrated chef-prepared menus.
Leash on Life
Leash on Life offers pet-friendly policies to help ensure your pets are well-cared for—because your pets are family, too.
RUI FIT
RUI FIT features dynamic fitness classes and personalized wellness plans to help residents live healthier, rejuvenating lives.
Book a Tour of Heatherwood
All featured photos highlight real RUI residents, team members, and the everyday moments that make our communities feel like home. Get in touch to experience it for yourself — this could be you, too.
ALL RUI COMMUNITIES
About Us
Senior Living
Services &
Amenities
- Taste of RUI
- RUI FIT
- RUI Concierge
- Leash on Life
- LUXE Unlimited
- Care Impact
- RUI University
- Community Amenities
- Life Enrichment